(Photo: Business Wire)
Each 20-minute episode will reflect a progressive approach to production, with elements optimized for mobile consumption, experimentation and social interaction, including the ability for fans to engage with Superstars during the show. In addition, fans will have the opportunity to select match-ups, match stipulations and more, on Facebook. “As we continue to expand our strategic partnership with Facebook, this new series, Mixed Match Challenge, jointly reflects our innovative approach to content distribution and fan engagement,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “This show will deliver the action and excitement our passionate fan base is accustomed to while offering new production elements and social experiences that only Facebook can provide.” “As a leader in entertainment innovation, WWE is an ideal partner to demonstrate how the live sports viewing experience can be reimagined on Facebook Watch,” said Dan Reed, Facebook Head of Global Sports Partnerships. “Mixed Match Challenge is a new competition produced specifically to take advantage of the reach, interaction and ongoing engagement enabled by our platform. Fans will be able to directly influence and interact with the in-ring action, follow the rivalries and storylines in between events, and connect with one another as the drama unfolds. We\’re excited for the WWE community to come together on our platform to watch some of the biggest Raw and SmackDown Live Superstars, and engage with WWE like never before.” “Mixed Match Challenge demonstrates WWE’s flexibility in creating and producing compelling content across platforms in a media landscape that is evolving each day,” said Jayar Donlan, WWE Executive Vice President, Digital & Social Content. “The social interaction leading up to and during each show will connect WWE Superstars with our massive fan base on Facebook in more ways than ever before.” Mixed Match Challenge Participants Mixed Match Challenge is a Raw vs. SmackDown Live tournament, where male and female Superstars team up to determine which combination of strength, skill, athleticism and experience reigns supreme. Fans will have the opportunity to vote on Facebook for the final competitor from the Raw roster, as well as which tag team member of The New Day will be added to the SmackDown Live roster. Teams will be announced beginning Thursday, January 4.
Monday Night Raw |
SmackDown Live |
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Alexa Bliss™ | Becky Lynch® | |||
Alicia Fox® | Bobby Roode™ | |||
Asuka™ | Carmella™ | |||
Bayley™ | Charlotte Flair® | |||
Braun Strowman® | Jimmy Uso™ | |||
Enzo Amore™ | Lana® | |||
Finn Bálor® | Naomi® | |||
Goldust® | Natalya® | |||
Nia Jax™ | Rusev® | |||
Sasha Banks® | Sami Zayn® | |||
The Miz® | Shinsuke Nakamura® | |||
Final Fan Vote | Final Fan Vote
(A member of The New Day) |
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